A login system like World Of Warcraft, if you double click on the icon you see the news and like "Play game", that will make players read the news.
Weekly/Monthly/Yearly events, like Christmas.
Moderator/Administrator system (Put Abuses in)
GM (Game Masters) Sign in front of moderators/admins.
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Login system: You see a "Run.bat", once you click on it you will get a screen, on that screen it displays the news and under it "Vieuw website Play game", on that way people can see updates and other news as quickly as possible.
Weekly/Monthly/Yearly events, Like Christmas: Well, most likely people like events where to win items, most likely items that look pretty, Maybe you can make an event system that makes events for people, most likely a phat event, NOT TRADEABLE.
GM System: As most games, admins/moderators got a <GM> in front of theyre name, thats how people recognise the help sign.
Abuse System: Like you can make a ticket, that GM's can read directly, so we can help directly, this may make it alot nicer to play.
--I F0gz I--
Thanks for reading =DD